X-Message-Number: 10095
From: "Scott Badger" <>
Subject: Sales Strategies
Date: Wed, 22 Jul 1998 11:36:25 -0500


Just a quick comment on this issue.  The debate should not center on whether
we should be making a rational vs. an emotional appeal to sell cryonics.
Both are needed.  Part of successful marketing is figuring out how various
prospects make buying decisions.  Do they buy with their hearts or their
minds or a balance of both?  You must get to know your prospect and be ready
to choose a sales strategy that is congruent with that prospect's frame of
reference.  In other words, you find their button and figure out how to push
it.  And that is not easy.

Scott Badger

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