X-Message-Number: 12057 Date: Sun, 4 Jul 1999 06:05:35 -0400 From: Saul Kent <> Subject: Marketing Cryonics In msg #12056, George Smith says that"...the cryonics movement needs to invest in a formal, professional marketing effort to reposition the public perception of cryonics..." He ends his message as follows: "How do you move an idea from being perceived as "fringe" to being "serious"? "We already know how to do this. "Madison Avenue has mastered the approach. They even know how to sell sugared water. That's a better trick than selling than snake oil! "If the proponents of anesthesia or surgical scrub had the marketing tools then that we have now, it wouldn't have taken a generation. It would have swept the world the way fax machines suddenly appeared everywhere almost overnight. "Cryonics is not really different. "We do not have to reinvent the wheel. "We only need to use it. "We already know what is required to sell something and move it from "fringe" to mainstream. "David Pascal is right. "How can we begin?" Here's how. By people like you and Mr. Pascal putting up money to help fund a professional marketing campaign for cryonics. Then, when you urge other individuals and cryonics organizations to provide funding for such a campaign, you can cite your- selves as prime examples of people who are willing to put their money where their mouth is." ---Saul Kent Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=12057