X-Message-Number: 12057
Date: Sun, 4 Jul 1999 06:05:35 -0400
From: Saul Kent <>
Subject: Marketing Cryonics

        In msg #12056, George Smith says 
that"...the cryonics movement needs to invest 
in a formal, professional marketing effort to 
reposition the public perception of cryonics..."

He ends his message as follows:

"How do you move an idea from being 
perceived as "fringe" to being "serious"?

"We already know how to do this.

"Madison Avenue has mastered the approach.  
They even know how to sell sugared water.  
That's a better trick than selling than snake oil!

"If the proponents of anesthesia or surgical scrub 
had the marketing tools then that we have now, it 
wouldn't have taken a generation.  It would have 
swept the world the way fax machines suddenly 
appeared everywhere almost overnight.

"Cryonics is not really different.

"We do not have to reinvent the wheel.

"We only need to use it.

"We already know what is required to sell 
something and move it from "fringe"
to mainstream.

"David Pascal is right.

"How can we begin?"

Here's how.  By people like you and 
Mr. Pascal putting up money to help 
fund a professional marketing 
campaign for cryonics.  Then, when 
you urge other individuals and cryonics 
organizations to provide funding for 
such a campaign, you can cite your-
selves as prime examples of people 
who are willing to put their money
where their mouth is."

---Saul Kent

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