X-Message-Number: 12072 From: "George Smith" <> References: <> Subject: A Formal Proposal to Test Marketing. Date: Mon, 5 Jul 1999 16:09:26 -0700 In Message #12057, Saul Kent answered my question as to how we can begin to follow David Pascal's intelligent suggestion that we pursue a professional marketing effort. He said, in part: "Here's how. [we can begin] By people like you and Mr. Pascal putting up money to help fund a professional marketing campaign for cryonics. Then, when you urge other individuals and cryonics organizations to provide funding for such a campaign, you can cite your- selves as prime examples of people who are willing to put their money where their mouth is." Okay, you're on. I wish to formally propose that we suspend all scientific research into cryonics and place ALL RESEARCH FUNDS AVAILABLE into pursuing David Pascal's suggestion for a period of one year. Research projects have been going on for years and without the kind of results which would prevent you, yourself, Saul, from being publically pessimistic regarding cryonics. Okay. The research approach hasn't worked for years. It may not produce convincing results for decades to come. So let us try FOR ONE YEAR ONLY to promote cryonics professionally and see if THAT works. If such a marketing efffort is successful, we will have all the money you could wish for to promote and accelerate research. If it doesn't work, at least we will not waste any more time wondering "what if". And, of course, it could fall somewhere in the middle. I am not a marketing professional. I am also not a millionaire (as I understand you are). However, money IS being spent on research. Let's redirect that money for only one year and test the facts. I have read some of your company's promotional material and it is very slick and well done. Obviousy YOU know the kinds of people needed to try this. Well, what do you think? Shall we endlessly debate why we all know we are right (while we produce no meaningful results), or shall we try and conduct a worhtwhile test? Or is it that we honestly do not have enough money being currently spend on research to do this now anyway? I await your responses, one and all. George Smith Cryonics Insititute member http://www.cryonics.org Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=12072