X-Message-Number: 12077
From: "John de Rivaz" <>
References: <>
Subject: Re: A Formal Proposal to Test Marketing.
Date: Tue, 6 Jul 1999 15:01:49 +0100

Message #12072
From: "George Smith" <>
References: <>
Subject: A Formal Proposal to Test Marketing.
Date: Mon, 5 Jul 1999 16:09:26 -0700
I wish to formally propose that we suspend all scientific research into
cryonics and place ALL RESEARCH FUNDS AVAILABLE into pursuing David Pascal's
suggestion for a period of one year.

I would suspect that a marketing campaign big enough to test the point once
and for all would cost several orders of magnitude more than *everything*
that cryonics organisations have been spent on cryonics research up to now.

Marketing and advertising are services like the practise of law and
medicine - payment is made regardless of success, quality or results. They
only way one can assess quality is by using a firm who has a proven track
record, and they are very expensive, but even with work of obvious quality
you may not get results in terms of successful sales. There is a very strong
possibility that however good the marketing program it will not work,
because as has been pointed out many times in the past cryonics has had a
vast amount of free publicity from serious documentaries, through debates to
feature films, together with countless articles, fact books and novels.

Maybe the gamble of advertising will change in the future - the web
marketing methods of Amazon.com (and recently taken up by the Life Extension
Foundation on a one year trial basis) may show the way. They pay for their
advertising by results. The advertising industry must be looking at this
with horror - if this works and it is transferred to digital interactive
television, then many fat advertising professionals will find themselves on
reduced salary or out of a job altogether.

Sincerely, John de Rivaz
my homepage links to Longevity Report, Fractal Report, my singles club for
people in Cornwall, music, Inventors' report, an autobio and various other
projects:       http://ourworld.compuserve.com/homepages/JohndeR

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