X-Message-Number: 15470
Date: Mon, 29 Jan 2001 02:13:30 +0000
Subject: Re: CryoNet #15466 - #15469
From: Bobby June <>

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Now, I'm not a sports fan.  But I AM a television commercial enthusiast (I'm
a marketing and design guy).  These two industries came together nicely
tonight as we all (might have) watched the Superbowl.

The spot(s) that caught my eye were the Accenture commercials.  The fact
that Anderson Consulting is rebranding itself as Accenture was bold.  Well,
at least for me it was.  My friends were busy talking about the Doritos
commercial where the Doritos girl gets smacked in the forehead with a chip.

The Accenture "Now It Gets Interesting" Spots is the campaign title.

Here's the breakdown:

Ad 1.  A car salesman loses a customer in a blink just as shoppers online
make snap decisions.  One of the many facets to the New Economy.  Pretty
powerful but heard before.

Ad 2.  A doctor operates on a patient, a continent away, in is own living
room with a VR system and wireless technology.  We know this is coming and
might even be waiting for some "personal apps"  for this same technology, if
you know what I'm saying.  hehe.

Ad 3.  A candle ridden birthday cake appears and is lit.  Little flames a
blaze.  It is being given to its nearby recipient.  I expected to see a
person reaching old age.  A person, to match at age, all the multitude of
candles and be the receiving end of the birthday cake.  Surprise!!!  A young
and vibrant upper 40-something woman was the birthday girl, and she looked
extremely young.  Kind of confusing until you see the end tagline.
"Indefinite Lifespans".  WOW!  You approach and touch the TV screen softly,
as if the ad guy/girl that created this spot was wearing an Alcor bracelet
too. 

Ad 4.  Rabbits shown multiplying at break-neck speed illustrates how the
explosive growth of wireless should be viewed and how Accenture is there.
Can kinda tell that's this is happening, and wish we could evolve quickly
out of the *programmable sing-song ringer* most cells have.

Ad 5.  Manufactured biosystems.  Can anyone say "nano" is in the house?

Please, if they address another *perfect issue*, I'll drop in my tracks.

You can view the spots here if you already haven't found them.
http://www.accenture.com/xd/xd.asp?it=enWeb&xd=aboutus\advertising\ad_tele.x
ml

Anderson's spots seemed to visually highlight their client base by talking
about their client's cutting edge abilities.  Thus, giving due credit to the
newly branded company and its industry associations.  All of Accenture's ads
had forward-thinking impact.

When it comes to ad 3, the company seems to have insinuated and even spelled
out on the screen that it was involved in "Indefinite Life Spans" and the
work surrounding that thought.  This was a very stark comment which rang of
serious optimistic overtones (even though it appeared light-hearted in its
communications stance).  This spot was after and before two other
commercials that were shown positioning Accenture as a leader in faster
moving industries, bringing a feeling of fact, accomplishment and technology
along with each spot.  It was very heavy to people such as us (f.y.i at
least in my opinion, if you didn't see them yet).  Gotta pick up some
Accenture stock Monday.

It seems that this was another great step (leap) into the global acceptance
and need for understanding, through great suggestive memes such as these,
the new direction(s) of "real" life extension.  "This is an alarm call.
Wake up. Wake up now."

Bravo!  Clap-clap. - Bobby June 

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