X-Message-Number: 1747
Date: Sun, 14 Feb 93 22:51:07 CST
From: Brian Wowk <>
Subject: CRYONICS Marketing

David Stodolsky:
 
> One population of persons who have this knowledge, and in most cases
> adequate time to make the preparations for suspension, are those with
> HIV infection. Given that ALCOR already has several patients from this
> group, this is hardly a novel observation. However, is this group being
> made aware of the cryonics option through a directed marketing plan?
> This group is very well organized in the USA and Europe and should be
> reachable via low cost and often free media, that are operated
> specifically for education of this group.
 
        What Alcor really needs are more healthy dues-paying members, 
not patients in storage.  (I get this feeling of dejavu, so maybe we've 
already had this debate.)  For a variety of legal, public relations, and 
logistics reasons we should not target marketing toward dying people-- 
especially HIV positive people for whom suspensions are especially 
difficult and hazardous.  This is not to say HIV positive people are not 
welcome in Alcor (they certainly are), but we should not *deliberately* 
seek to become top heavy with HIV infected members (or any other group 
in imminent need of suspension services).    
 
                                                --- Brian Wowk

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