X-Message-Number: 18268
Date: Tue, 01 Jan 2002 04:58:04 -0800
From: "John Grigg" <>
Subject: marketing cryonics

Charles Platt wrote:
Also we can vary the appeal of cryonics for different niche markets. For
geeks, we talk about Eric Drexler. For the mass audience, we go for the
Timeship look. For Mormons, we portray cryonics as a kind of modern
extension to their most modern religion. And so on.
(end)


I don't know if that approach would work with Mormons... lol  I do think Paul 
Wakfer's multi-pronged approach which included focusing on saving children with 
terminal diseases would be the best way to attract Mormon clients.    

you continue:
But wait; let's suppose we only have enough money to pursue ONE of these
strategies. Now which do we choose?
(end)


I think the reality of the situation is that in the case of Alcor, things will 
continue to move forward steadily with the charismatic and very sharp Dr. Lemler
at the helm and doing his various mass media appearances.  And the doctor has a
very good crew to aid him in this.         


I would like to hope the money can be raised for the marketing campaign Alcor 
hopes to launch.  A family donated one-hundred thousand dollars for the project,
but an equal sum of matching funds must be raised before the work can be done.


Perhaps with this program an advertising campaign and mass-mailing could be done
to reach various key receptive demographics.  I realize even $200,000 is not 
very much money to carry out such an ambitious plan.  I have read some major 
advertising campaigns have budgets well over fifty million dollars!  Should 
someone be studying up on guerrilla marketing...  

you continue:
This is the question I find interesting, and have contemplated from time
to time, since discovering cryonics. Acknowledge the pulp-magazine
science-fiction heritage, or focus on the dry statements of cryobiology?
Tell human interest stories of little girls who recover after falling into
snow drifts, or show electron micrographs of brain slices?

There are many options.
(end)


Ultimately, I think the following four people will REALLY influence the 
marketing of cryonics...  They will be the ones deciding how Charles Platt's 
question is answered.


1. Saul Kent -Like it or lump it, his Timeship is going to be built!  And it 
doesn't matter how many negative posts people email to Cryonet. lol!  So, we 
better all get behind the man!  The Timeship will be putting cryonics on the 
map!!  With Saul's money, HE is the one who gets to largely decide how Charle's 
questions will be answered.  Right?  


2. David Pizer -His resort/cryonics community will have an effect on the mass 
media equal to, or at least fairly close to the influence of the Timeship.  Even
more importantly, it could have a strongly galvanizing effect on the cryonics 
community by creating a haven for cryonicists to spread the message, and also to
await biostasis.  David is another example of how being very wealthy helps to 
actually get grand goals accomplished.


3. Jerry Lemler -I think the new CEO and president of Alcor has the education, 
business experience and personality to lead the organization to the next level.
I hope he gets the support he needs to do it.             


4. Peter Voss -This brilliant and very experienced programmer is now putting 
together a software startup.

I have a feeling he will over time become extremely successful.  His donations 
could be crucial.

This is how I see it.

best wishes,

John


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