X-Message-Number: 19332
References: <>
Date: Sun, 23 Jun 2002 16:39:02 +0200
From: David Stodolsky <>
Subject: Marketing cryonic services

Anybody interested in marketing cryonic services ought to take a look at:

Mandel, Naomi and Heine, Steven J.
Terror Management and Marketing: He Who Dies With the Most Toys Wins

"This paper demonstrates that high-status items are evaluated more
favorably by individuals who are subtly reminded of their own impending
mortality than by control subjects."

Complete abstract:


Since it is impossible to market cryonics without, at least, subtle
reminders of one's mortality, and more direct reminders may have a negative
effect, an understanding of terror management may be crucial to sales.

It looks like the time is right to start some rigorous research in this
area. Given adequate funding, I could start collecting data from visits to
the new cryonics.info site. Alternatively, logs from web sites, currently
presenting info on cryonics, could be forwarded to me for analysis. I am
open to suggestions on how to proceed.

The complete draft "terror.rtf" has been pulled, since yesterday. I have a
copy, however, which I can forward.

Another interesting application of terror management theory:


David S. Stodolsky, PhD    PGP: 0x35490763    

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