X-Message-Number: 21371
From: "Trygve Bauge" <>
Subject: Frozen Grandpa/Frozen dead Guy days
Date: Mon, 10 Mar 2003 01:45:01 +0100

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      Jon Hatch


      The 'Boulder Sucks' team in the coffin race at Nederland's Frozen Dead 
      Guys Days festival falls just after beginning the race. 
      more photos   
     
      PRINT THIS STORY | E-MAIL THIS STORY  

Frozen Grandpa's memory is still alive in Nederland 
Town celebration draws thousands 

By Sandra Fish, Camera Staff Writer
March 9, 2003 

NEDERLAND - Rarely does a parade of hearses signal celebration. 


But at Nederland's Frozen Dead Guy Days, pallbearers and hearses are all part of
the draw. 


Visitors from Arizona, Wisconsin, Minnesota and Colorado poured into town 
Saturday for the second winter celebration centered around the town's most 
famous resident - the late Bredo Morstoel. Once the source of much 
hand-wringing, "Frozen Grandpa" is now embraced (well, figuratively at least) in
a marketing marvel. 


The three-day celebration is drawing thousands of people to the mountain town 
west of Boulder, including a CBS news crew. Oregon's Rogue Brewery is serving up
Dead Guy Ale and the film "Grandpa's Still in the Tuff Shed" is being shown 
daily. Townsfolk are competing to resemble the frozen dead guy, and visitors are
anteing up $25 each for tours of the Tuff Shed where Morstoel rests on dry ice.


Grandpa Bredo died in 1989, and his grandson had him cyrogenically frozen. 
Eventually, Morstoel ended up in Nederland, and his daughter and grandson were 
deported back to Norway. Residents were surprised to learn the frozen body was 
still housed in their mountain town. But now, they're capitalizing on the corpse
that's made their hamlet famous worldwide. 


Hats and T-shirts promoting Frozen Dead Guy Days sold for $16. At Arf Gallery, a
combo doggie bakery and art store, Lisa Leitner sold Frozen Dog Guy shirts 
featuring her pooch, Boo Radley. For the parade, Boo dressed in shimmering blue 
lame to match his owner's electric blue wig. 


But when it came to the coffin races, Leitner thought too much of her pet to 
subject him to the trauma of being lugged around a race course. Instead, she 
wrote to the Amazing Live Sea Monkeys company about possible aquatic 
participation, since there's a requirement that a living being be in the coffin.


"The president of the company called me and say they would like to sponsor our 
coffin," Leitner said. 


So for the race, the coffin featured 75 pounds of water (the minimum load for 
the race) with a bunch of sea monkeys. 


"Our theme is 'Frozen Atlantis,'" Leitner said. "We didn't want to injure any of
our friends, and we didn't want to traumatize our dogs." 


After the race, Leitner planned to sponsor an adopt-a-sea-monkey contest to give
them away. 


Meanwhile, Tuff Sheds - the official home of Grandpa - were everywhere, from the
finish line of the coffin race to the official headquarters, stocked with goods
for sale. 


"It's just great publicity for the whole area," said Rob Linde, marketing 
director of Eldora Ski Resort, which sponsored a snow sculpture competition. 
"It's international attention." 

Contact Sandra Fish at (303) 473-1356 or  




Trygve Bauge, Life-Extension Systems, The Norw. Icebathing club & 
Trygve's Meta Portal: www.trygve.bauge.com  

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