X-Message-Number: 23061 From: Date: Tue, 9 Dec 2003 11:26:53 EST Subject: Re: marketing cryonics part 2332 In a message dated 12/8/2003 5:01:02 AM Eastern Standard Time, writes: Finally, I started my suggestion with "I'd like to suggest three things....we should... etc." And ended with "What do you think?" I believe that made it clear that I was throwing out a suggestion for discussion, not giving an order. But if anyone besides Mr. Pratt thought I was telling others they should do things, I am sorry. I did not mean it that way at all. Now, what do others think of the idea? Perhaps Rudi Hoffman can tell us if this kind of "selling" could work. Rudi, could it fly? Alan Mole Hello, Alan, and fellow cryoneters, I liked the earlier posting by Alan Mole expressing his "astonishment" that "we"(Sorry for the collective pronoun, Paul Waker...I mean "those active in the cryonics field) :) can't seem to find more millionaires capable and desirous of funding cryonics research. And I would agree that this is largely a function of marketing, or more precisely lack of marketing. This is no one's fault, it is just that the reality is that there are not sufficient funds at this point to engage in large scale traditional advertising. Of course, as Bill Falloon pointed out when I asked about advertising in his "Life Extension Magazine" the other side of the coin is that our "product" is still unproven and generally percieved as speculative at best and a "fraudulent ripoff" by some. I think it is interesting that I PERSONALLY became aware of ALCOR as a function of the SINGLE full page ad in OMNI magazine in 1994. In talking with many cryonicists at conferences, I have found quite a few others pulled in by this ad. So I agree with both Alan Mole's observation that we must aggressively and proactively market this concept to wealthier prospects, and the somewhat overly cynical but justifiable world weariness of Charles Platt's "We've done it all before." Hope to have more on this subject later. Kind regards, Rudi Content-Type: text/html; charset="US-ASCII" [ AUTOMATICALLY SKIPPING HTML ENCODING! ] Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=23061