X-Message-Number: 23561
From: 
Date: Sat, 6 Mar 2004 10:12:12 EST
Subject: ice boy & motivation

Tim Freeman replied to Scott Badger's question about the relevance of 

survival in cold water, saying it was evidence that memory storage is not 
dynamic. 

(We had pretty good evidence of that forty years ago when Audrey Smith reported
normal behavior of hamsters that had had half the water in their brains 
changed to ice.)

Another item of relevance is the question of ischemic deterioration with 

delays in cryopreservation. Even relatively modest reductions in core 
temperature 
can be important in minimizing deterioration. If you can't do anything else at 
the moment, slap on the ice, if legally permissible.

Then Tim asks about recruitment strategies. The best answer I can give 
(beyond the technical evidence that we offer) is to study political party 

volunteers. What do the volunteers get out of it? (1) Working with people they 
like.  
(2) A feeling of doing something useful, even if it's drudgery, as long as the 
company is pleasant. (3) A feeling of being valued and appreciated. 

This is a little bit like the old, "Sell the sizzle, not the steak." Ideas 
are important, but people are more important, in salesmanship. A bad salesman 
cannot even sell something he needs, cheap, to someone who wants it. A good 

salesman can sell something expensive that he doesn't need, to someone who 
doesn't 
want it.

Well, I've exaggerated a little, but you get the idea.

R.E.


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