X-Message-Number: 24760
From: "John de Rivaz" <>
References: <>
Subject: Re: CryoNet #24757 - #24759
Date: Wed, 6 Oct 2004 11:41:25 +0100

> From: James Swayze <>
> Subject: Re: Shermer and Cryonics & PR
> All that is needed is to elicit the help of some
> wealthy entity that seeks publicity for themselves and can justify the
> association with a noted individual and a jaw dropping topic like

Yes indeed. The New Scientist got enormous coverage for its competition a
couple of years back. They offered two prizes, the winner being able to
select from a CI cryopreservation at $28k plus membership plus transport, or
a science based theme holiday valued at about $13k. They also conducted a
poll as to how many people in general would chose which prize. Slightly
under 30% chose cryonics. However the winner chose the cheaper prize.

But New Scientist got massive news coverage all around the world. Some of it
can still be seen on http://www.cryonics-europe.org -- click on European
Media Coverage, scroll down to New Scientist Promotion. Scroll down further
to get to audios and videos. By offering two prizes, one much cheaper than
the other, they got the coverage on the cheap. Other competitions run at the
same time got little or no coverage, even though some offered more valuable

As an aside, this suggests that 30% of people would chose cryonics if it was
an acceptable option available on state or insurance sponsored medical
finance. If the cryonics service didn't bear a regulatory cost burden that
inflated it beyond current prices, this wouldn't necessarily be an increased
expense for health services. This is because people could be cryopreserved
sooner than be subjected to futile, expensive, unhealthy-life extending
procedures. Also the burden on relatives would be lessened resulting in
their general healthy life to be extended.

Sincerely, John de Rivaz:  http://John.deRivaz.com for websites including
Cryonics Europe, Longevity Report, The Venturists, Porthtowan, Alec Harley
Reeves - inventor, Arthur Bowker - potter, de Rivaz genealogy,  Nomad .. and

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