X-Message-Number: 24835
Date: Sat, 16 Oct 2004 21:23:23 +0200
Subject: Why Instant Gratification Wins
From: David Stodolsky <>


Why Instant Gratification Wins
Brain battle provides insight into consumer behavior

A new discovery has shed light on why we opt for instant gratification 
instead of long-term rewards, providing insight into consumer behavior 
and new treatments for drug addiction.


David S. Stodolsky    SpamTo: 

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