X-Message-Number: 27773
References: <>
From: David Stodolsky <>
Subject: Re: targeted recruitment
Date: Wed, 29 Mar 2006 20:50:12 +0200

On 28 Mar 2006, at 16:25,  wrote:

> Third, the issues are really pretty much the same for everybody. A  
> shotgun
> approach is surely best. We cover all the bases, and individuals  
> can focus on
> what concerns them. No paid recruitment campaign has ever worked  
> anyway, as
> far  as I know--only web sites have clearly paid off, along with  
> free publicity.
> So  there is really no effective way to target, even if you wanted to.

This conclusion is premature. Existential concerns are highest in  
middle age (and there was some indication of this in the  FDGD2006  
data, but is was not significant). Once people come to terms with  
death, it is extremely difficult to get them to revive their  
strategy. Thus, it would probably be a waste of time to target the  
very old.

It would be more correct to say that there has been virtually no  
research on this question and therefore it is impossible to draw any  
conclusions about targeting. However, we know from modern marketing  
research that market segmentation is crucial in any effective  
champaign. Therefore, it would be more correct to say that current  
cryonics marketing efforts are immature, unscientific, and therefore  
most likely wasteful.


David Stodolsky    Skype: davidstodolsky

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