X-Message-Number: 27776
Date: Thu, 30 Mar 2006 10:39:30 -0500
From: Robin Helweg-Larsen <>
Subject: Age-specific marketing

Perhaps a future version of Ben's questionnaire could include one or 
more of:
a) At what age did you first start expressing concern about death? 
(Diaries, poems, art, conversations)
b) At what age did you first become aware of cryonics?
c) At what age did you first make contact with a cryonics organization?
d) At what age did you sign up?

My own answers would be something like
a) 17
b) 30
c) 40
d) 50

This could help the search for information in some of David's areas of 

>Existential concerns are highest in  
>middle age (and there was some indication of this in the  FDGD2006  
>data, but is was not significant). Once people come to terms with  
>death, it is extremely difficult to get them to revive their  
>strategy. Thus, it would probably be a waste of time to target the  
>very old.
>It would be more correct to say that there has been virtually no  
>research on this question and therefore it is impossible to draw any  
>conclusions about targeting. However, we know from modern marketing  
>research that market segmentation is crucial in any effective  
>champaign. Therefore, it would be more correct to say that current  
>cryonics marketing efforts are immature, unscientific, and therefore  
>most likely wasteful.

Robin Helweg-Larsen

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