X-Message-Number: 29509
From: "Mark Plus" <>
Subject: Salon article on "nostalgia for the future"
Date: Wed, 16 May 2007 18:27:59 -0700

I've just finished reading "Where's My Jetpack"? Its chapter on cryonics 
could have benefitted from professional review, but on the whole I recommend 
it. I happen to sympathize with the reviewer's description of "the dismay 
and disbelief felt by many who came of age in the '60s and '70s only to 
witness a drastic deceleration in the rate of social and cultural progress."

Mark Plus


http://www.salon.com/books/feature/2007/05/12/jetpack/print.html

Back to the future
Science fiction promised us a tomorrowland of jetpacks, Smell-O-Vision and 
male mammary implants. So what happened?
By Simon Reynolds

May. 12, 2007 | Staring out of my window in Manhattan's East Village the 
other day, it struck me suddenly that the street scene below did not differ 
in any significant way from how it would have looked in 1967. Maybe even 
1947. Oh, the design of automobiles has changed a bit, but 
combustion-engine-propelled ground-level vehicles are still how we get 
around, as opposed to flying cars or teleportation. Pedestrians trudge along 
sidewalks rather than swooshing along high-speed moving travelators. And 
even in hipster-friendly New York, most people's clothes and hair don't look 
especially outlandish. From the trusty traffic meters and sturdy blue 
mailboxes to the iconic yellow taxis and occasional cop on horseback, 21st 
century New York looks distressingly nonfuturistic. For a former science 
science fiction fanatic like me, this is brutally disappointing.

I'm not the only one who yearns for the future that never showed up. The 
frustration is widely felt and has been mounting for some time, gathering 
serious speed in the late '90s when the really-ought-to-be-momentous new 
millennium loomed. Dates like "1999," "2000" and "2001" set off special 
reverberations -- not just for the science fiction fans among us but for 
plenty of regular folk too. Even now, when we should have grown blas  about 
living in the 21st century, the dates still have a faint futuroid tang, a 
poignant trace of what should have been. The obvious landmarks of tomorrow's 
world never materialized: vacations to the moon, 900 miles per hour 
transatlantic trains hurtling through vacuum tunnels. But the absence is 
felt equally in the fabric of daily life, the way that the experience of 
cooking an egg or taking a shower hasn't changed in our lifetime.

Nostalgia for the future, neostalgia -- whatever you wanna call this 
peculiar unrequited feeling -- is widespread enough to constitute a market. 
Enter Daniel H. Wilson's "Where's My Jetpack? A Guide to the Amazing Science 
Fiction Future That Never Arrived." This paperback sometimes strikes a 
melancholy note: A passage on moon colonies, which the New York Times in 
1969 predicted were a mere 20 years away, notes that "the centerpiece of 
Disney's Tomorrowland attraction was the luxurious Moonliner spaceship. But 
a future that included giant glass moon domes never appeared. Tomorrowland 
was torn down." Mostly, though, the book's tone is petulant and impatient. 
The title itself, "Where's My Jetpack?" makes you picture a science fiction 
nerd stamping his feet in a tantrum. Wilson strives to speak directly to 
your inner 12-year-old: hence the high-fructose corn-syrup-laced prose 
("crazy-ass mad science" and, in a section on an underwater city, 
"sea-tastic"), the groan-inducing puns (in the chapter on lighter-than-air 
transport, "blimpin' ain't easy"), the puerile fantasy of using an 
invisibility suit to sneak into the women's changing room.

A glib and flippant tone dominates "Where's My Jetpack?" but I get the 
feeling a more serious book is struggling to extricate itself from Wilson's 
arch and camp approach (something compounded by Richard Horne's kitschy 
retrofuturist illustrations). The research is top-notch and fascinating. 
Some of the best material here entails a sort of archaeology of stillborn or 
prematurely abandoned futures. In the 1960s, for instance, concerted 
attempts were made to build living environments at the bottom of the ocean, 
in the form of the U.S. Navy's Sealab program. But instead of aquadome 
cities nestling on the ocean floor and a massive exodus of pioneers 
emigrating to settle the briny depths, all that remains today of the dream 
is a solitary subaquatic hotel, the Jules Undersea Lodge, located just off 
Key Largo, Fla. Other science fiction staples that made a tantalizingly 
brief appearance decades ago but never caught on, for reasons either 
practical or cultural, include the jetpack (the energy required for 
blast-off generates dangerous levels of heat) and Smell-O-Vision. The latter 
idea was mooted fictionally in Aldous Huxley's 1932 novel, "Brave New 
World," in which the "feelies" stimulated one's tactile and olfactory sense 
as well as sight and sound. The idea was actually attempted a couple of 
times in the early '60s, but both times tanked in the marketplace.

Another classic futuristic idea made real is "cultured meat," i.e., animal 
protein grown in the laboratory, where, Wilson reports, it is repeatedly 
stretched as a surrogate for physical exercise, in order to give it the 
texture of a living, active organism. This grotesque technology was 
memorably anticipated in Frederick Pohl and C.M. Kornbluth's 1952 novel "The 
Space Merchants," a corporate dystopia of the 21st century in which peon 
workers hack slices off a gigantic blob of animate but nonsentient poultry 
breast called Chicken Little. But in our nonfictional 21st century, the idea 
languishes in the laboratory thanks to consumer resistance. Our cultural 
biases reject cultured meat as gross, unnatural, an abomination. Indeed, 
popular taste is trending the opposite way, toward the organic, the uncaged, 
the nonprocessed.

In "Where's My Jetpack?" Wilson frequently adopts a reassuring tone when 
examining a particular promised breakthrough that failed to materialize. 
Everything from the robot butler to 3-D television to the dinner-in-a-pill 
is presented as reasonably imminent (albeit likely to be way out of most 
folks' price range). Coming down the pipeline real soon is the anti-sleeping 
pill: not a central nervous system stimulant like amphetamine, and therefore 
avoiding all the associated problems to do with abuse and paranoia, 
modafinil simply turns off the need for sleep (although you can bet that in 
itself this will generate side effects and mental disorders). Also on the 
horizon is the smart home, as imagined in another Pohl and Kornbluth novel, 
"Gladiator-at-Law" (1955). Disappointingly, though, rather than anticipating 
your moods with d cor changes and keeping the fridge stocked with all your 
favorite delicacies, the intelligent domiciles of the near future will be 
extensions of the assisted-living facility: apartments kitted out with 
movement sensors that develop a feeling for their elderly inhabitants' 
routines and send out alarm signals when, say, that regular hourly visit to 
the toilet isn't made.

According to Wilson, NASA is working toward establishing a moon colony 
(though a rather minuscule one) within the next 13 years. Better still, the 
classic science fiction fantasy of the space elevator that carries us from 
the Earth's surface 300 miles up to the threshold of outer space is already 
perfectly feasible, just prohibitively expensive. I would imagine the 
billion-dollar price tag for the miraculously strong cable the elevator 
glides up and down would pay for itself rather quickly, given that 
journeying into space (and as result the commercial exploitation of 
nonterrestrial mineral resources) would become approximately 100 times 
cheaper than the existing alternative, the space shuttle.

Wilson's talk of space elevators and other grandiose inventions like solar 
mirrors or the fully enclosed city indicates how our expectations of the 
"futuristic" have undergone an insidious scaling down in recent decades. 
Mostly, "the future" seems to infiltrate our lives in a low-key, subtle 
fashion. In their own way, the miniaturization of communications technology 
(cellphones, BlackBerrys, etc.) and the compression of information (iPods, 
MP3s, YouTube, downloadable movies, etc.) are just as mind-blowing as the 
space stations and robots once pictured as the everyday scenery of 21st 
century life. Macro simply looks way more impressive than micro.

Sometimes it feels as if progress itself has actually slowed down, with the 
1960s as the climax of a 20th century surge of innovation, and the decades 
that followed consisting of a weird mix of consolidation, stagnation and 
rollback. Certainly change in the first half of the 20th century seemed to 
manifest itself in the most dramatic and hubristic manner. It was an era of 
massive feats of centralized planning and public investment: huge dams; 
five-year plans of accelerated industrialization; gigantic 
state-administered projects of rural electrification, freeway construction 
and poverty banishment. Science fiction writers who grew up with this kind 
of thing (including the darker side of "public works" -- the mobilization of 
entire populations and economies for war, the Soviet collectivization of 
peasant farms that resulted in massive famine, genocide) naturally imagined 
that change would continue to unfold in this dynamic and grandiose fashion. 
So they foresaw things like the emergence of cities enclosed inside giant 
skyscrapers and grain harvested by combines the size of small ships voyaging 
across vast prairies.

It's no coincidence, too, that sci-fi's nonfiction cousin, futurology -- or 
future studies, as it is now more commonly known -- emerged as a discipline 
during this era of the activist nation-state. World War II ratcheted up 
popular belief and trust in the exercise of judiciously applied might by 
centralized government, and the post-1946 world offered plenty of 
opportunities for benevolent state power to be flexed, from the challenges 
of postwar reconstruction to the development of the newly independent 
third-world nations that emerged out of the British Empire.

The 1950s and 1960s were characterized by future-mindedness, an ethos of 
foresight that attempted not just to identify probable outcomes but to steer 
reality toward preferred ones. It's no coincidence that those decades were 
the boom years for both sci-fi and a spirit of neophilia in the culture 
generally -- the streamlined and shiny aesthetic of modernity that embraced 
plastics, man-made fabrics and glistening chrome as the true materials of 
the New Frontier. It's the era that produced "The Jetsons," probably the 
single prime source of many of the tomorrowland clich s that haunt the 
collective memory -- personal rocket cars parked in the front drive, food 
pills, videophones, robo-dogs -- and that subsequently became a cue for 
retrofuturist camp.

Today we seem to have trouble picturing the future, except in cataclysmic 
terms or as the present gone worse ("Children of Men"). Our inability to 
generate positive and alluring images of tomorrow's world has been 
accompanied by the fading prominence of futurology as a form of popular 
nonfiction. It carries on as an academic discipline, as research and 
speculation conducted by think tanks and government-funded bodies. But there 
are no modern equivalents of Buckminster Fuller or Alvin Toffler. The 
latter, probably still the most famous futurologist in the world, warned in 
his 1970 bestseller "Future Shock" that change was moving too fast for 
ordinary citizens' nervous systems and adaptive mechanisms to cope with; 
1980's "The Third Wave" sounded a more positive note about the democratic 
possibilities of technology. But Toffler was just the most visible exponent 
of a bustling paperback subgenre of "popular thought." I recall getting one 
such fat paperback for my 16th birthday, a book predicting all kinds of 
marvels, such as the resurgence of lighter-than-air travel, which would fill 
the skies with giant freight-carrying balloons and the aerial equivalent of 
ocean cruise liners transporting people across the seas and continents in 
leisurely fashion.

Some of the 1950s and 1960s anticipation and confidence in the future had 
worn off by the '70s: Ecological anxieties manifested in everything from 
Neil Young's "After the Goldrush" to the movie "Silent Running," while 
science fiction writers like John Brunner and Harry Harrison imagined grim 
and gritty realistic early 21st century scenarios of overpopulation, 
pollution and fuel crises in novels like "Stand on Zanzibar" and "Make Room! 
Make Room!" (the latter adapted into the far inferior movie "Soylent 
Green"). But the 1970s still contained a strong current of popular futurism, 
reflected in the success of magazines like Omni and in the popular music of 
the day, the pioneering electronic sounds of Kraftwerk, Jean-Michel Jarre 
and Donna Summer producer Giorgio Moroder. It was a conflicted decade, 
though, with nostalgia gradually becoming a more dominant force ("Happy 
Days," "Grease," '20s chic). Even science fiction itself began to regress, 
following the lead of "Star Wars" by abandoning the sophistication of the 
1960s "New Wave" of sci-fi (with its explorations of "inner space") and 
reverting to the swashbuckling space fantasies of the genre's pulpy early 
days.

In the '80s, thinking about the future in nonnegative terms seemed to become 
almost impossible. Yesteryear seemed more attractive: Postmodernism and 
retro recycling ruled popular culture, while politically the presiding 
spirits of the era, Margaret Thatcher and Ronald Reagan, were dedicated to 
restoration of an older order, to rolling back the gains of the abhorred 
'60s. Futurology's profile waned (can you name anything Toffler wrote after 
1980?) and the bestsellers in the "popular thought" tended to be jeremiads 
and "Where did we go wrong?" investigations like Neil Postman's "Amusing 
Ourselves to Death" (1985) and Allan Bloom's "The Closing of the American 
Mind" (1987).

The '90s, however, saw a slight resurgence of futurism, driven by the 
information technology boom, theorized by magazines like Wired and Mondo 
2000, soundtracked by another wave of electronic music (the techno-tronica 
rave-olution). While some of the new breed of futurologists were classic 
gee-whiz technology types like Kevin Kelly, others were "zippies," hippies 
sans any Luddite technophobia or back-to-the-land nostalgia, people like 
Jaron Lanier and Ray Kurzweil. All panaceas and marvels, the talk could get 
pretty wacky: nanotechnology, virtual reality, trans-humanism. Kurzweil 
preached the notion that the law of accelerating returns was propelling us 
at breakneck speed toward a singularity: Fueled by cross-catalyzing 
innovations, the exponential curve of progress will inevitably, sooner 
rather than later, hit vertical, resulting in a rupture in human history, 
most likely entailing sentient machines, the dis-incarnation of human 
intelligence, immortality. Basically the rapture, with technological 
accouterments. Some of Kurzweil's predictions were more prosaic: By the 
middle of the 21st century he imagined computers becoming so intelligent 
they could be genuinely musical, which for him translated as being able to 
jam with human guitarists, Jerry Garcia/Carlos Santana-style.

After the info-tech boom's bust and 9/11, we haven't heard as much from 
these digi-prophets. All that Dow Jones-indexed mania has sagged to a sour 
calm. Futurology as a popular nonfiction genre has been largely reduced to 
short-term trend watching, cool hunting in the service of marketing people 
and brand makers. Take the recently published "The Next Now: Trends for the 
Future" by Marian Salzman and Ira Matathia. Even taking into consideration 
the authors' modest ambition to look a mere five years ahead, this book's 
bundle of predictions is frankly feeble. Almost without exception, 
everything Salzman and Matathia "prophesy" is already a highly visible and 
well-established trend: wikis, blogging, celebrity chefs, gastro-porn, 
branding, the privatization of space, overwork/sleep deprivation, the 
prolongation of adolescence into the '30s and beyond, online dating, an 
aging population ... The near future, apparently, will just consist of more 
of the exact same.

Then again, perhaps sociocultural and political prediction is simply a mug's 
game. In the 1970s, no one would or could have imagined that the dominant 
form of pop music of the last two decades of the 20th century would be 
rhythmatized boasts and threats delivered over beats; few would have 
foreseen the emergence of reality TV as the most popular entertainment 
format. On the political front, the annals of sci-fi are littered with 
dystopian soothsayings that now look laughably off-base, from Anthony 
Burgess' "1985," a 1978 novel about a trade-union-dominated U.K. of the near 
future in which the country is brought to a standstill on a weekly basis by 
general strikes, to Kingsley Amis' 1980 novel "Russian Hide-and-Seek," a 
vision of Britain 50 years after its conquest by the Soviets. "Where's My 
Jetpack?" shrewdly sticks to science and technology. But this relentless 
focus on machines, gadgets and life-enhancing innovations means that Wilson 
never touches on that whole other aspect of the "unrequited future" -- the 
dismay and disbelief felt by many who came of age in the '60s and '70s only 
to witness a drastic deceleration in the rate of social and cultural 
progress.

Perhaps the expectations of the 1960s, that era of rampant radicalisms, were 
hopelessly unrealistic. Still, if you grew up, like me, reading radical 
feminists like Shulamith Firestone (who argued in "The Dialectic of Sex" 
that female liberation would come only with the invention of an artificial 
womb that could unshackle women from the procreative function) or New Wave 
of science fiction authors like Thomas M. Disch (who in his novel "334" 
imagined men being able to get mammary implants and breast-feed their 
offspring), scanning contemporary popular culture with its supermodel 
competitions, desperate housewives and scantily clad pop divas is acutely 
disheartening. And these are about gender, just one zone of stalled progress 
or outright regression. Race, gay rights, drugs, socioeconomic equality, 
religion -- on just about every front, things either are not nearly as 
advanced as we'd have once expected or have actually gone into reverse. 
Forget the goddamn jetpack: It's the sociocultural version of the "amazing 
future that never arrived" that really warrants our anguish.


-- By Simon Reynolds

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