X-Message-Number: 29587
References: <>
From: David Stodolsky <>
Subject: Re: Kennita's math etc.
Date: Fri, 22 Jun 2007 12:15:13 +0200

On 21 Jun 2007, at 16:25,  wrote:

>
> In any event, our actual experience has been that there is no   
> benefit in
> targeting any niche or group directly. Our success, small but   
> growing, has been
> in offering a reasonable chance, at reasonable cost, to  anyone who  
> wants it.

The application of social science knowledge to marketing cryonics has  
been more or less non-existent. So, the lack of any success is hardly  
a data point.

Theory suggests that the middle-age group is more likely to sign up  
than others. The little data that has been applied to this question  
suggests that a factor of three increase in response rates could be  
expected. However, that result was not significant, so the estimate  
is really a guess.

Kennita is working with the very thin data available, but that is  
better than nothing. We can't expect targeted marketing of cryonics  
to demonstrate any success without a professional effort. Big  
companies, like IBM, invest the same amount in marketing as they do  
in research. Until a systematic approach is supported, we can't  
expect much to change.


dss

David Stodolsky    Skype: davidstodolsky

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