X-Message-Number: 29606
Date: Tue, 26 Jun 2007 03:07:17 -0500
From: Jonano <>
Subject: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/inte...

a good text to read, about marketing, is the expert in marketing:



http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/rapaille.html

it's quite good, because this guy explain how he marketed coffee
(Nestle) in japan (considering how japanese people uses tea at that
time)

he use the words "imprints", "code", "culture", "emotions", "cortex",
"instinc" etc..

-- 
http://cryostandby.freepgs.com

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