X-Message-Number: 29609
Date: Tue, 26 Jun 2007 09:16:25 -0700 (PDT)
From: david pizer <>
Subject: Lack of proper marketing is the problem

Lack of proper marketing is a problem.  Cryonics tries
to deliver the most desired product that mankind has
every wanted, an end to death.

Religions try to deliver the same product.

At present customers choose religions over cryonics
because those customers believe they have a better
chance of surviving death through religions then
cryonics.  When they are convinced they will have a
better chance of surviving death through cryonics then
religions they will switch.

Religions guarantee they will provide survival from
death.

Cryonics guarantees nothing.

The guarantee of a product has a lot to do with which
one the customer will buy.  

Cryonics will advance through two actions: As
confidence in science and the technology of cryonics
advances and as confidence in the validity of religion
declines.

Proper marketing can make these two actions happen
faster.

Just because we have not stumbled upon proper
marketing yet doesn't mean it doesn't exist.  All we
are entitled to conclude in this field is that we
haven't stumbled upon it yet.


A lot of the present leaders in cryonics are burned
out towards trying new things, we need some new young
enthusiastic people to take leadership positions.  We
need new ideas and energy in the area of marketing
cryonics, and other areas.

Every day we sit around with the status quo sitting
around the leaders table saying things like: "no, no,
been there - done that, doesn't work, I'm an expert
and I know it won't work," thousands of people die who
might have been frozen, and therefore might have had a
chance to survive death, if we had made some changes.


Nobody said trying to live forever was going to be
easy.

David Pizer



       


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