X-Message-Number: 29612
From: "John de Rivaz" <>
References: <>
Subject: Re: marketibng
Date: Wed, 27 Jun 2007 10:56:34 +0100

> A lot of the present leaders in cryonics are burned
> out towards trying new things, we need some new young
> enthusiastic people to take leadership positions.  We
> need new ideas and energy in the area of marketing
> cryonics, and other areas.

I think the problem is more widespread that just cryonics. A lot of economic 
activity is being curtailed because of the desire to be absolutely safe from 
litigation, which is one of the reasons why countries like the USA and the 
UK are falling behind in terms of their manufacturing economies.

Cryonics is a subject that is particularly vulnerable to that, because 
leaders have to take into consideration their existing patients. If a lawyer 
out to make a name and some money for himself sees a weakness in anything a 
cryonics organisation is doing, he will find a client willing to jump in and 
sue, thereby closing the cryonics organisation.

Suppose a company is making some product like MP3 players and someone 
manages to take all its wealth because of litigation over an obscure law. No 
one is going to die as a result. The people who bought that model in the 
past can go on using them. Indeed, if the limited liability laws still hold 
good the company can go bankrupt and the managers can start another. The 
receiver and the lawyers get their fees, and the litigant may or may not get 
something. If anyone had bought products and paid in advance other than via 
a credit card or hire purchase arrangement, they'd lose their money. A lot 
of people are unhappy, moan about lawyers, and then get on with their lives.

A cryonics organisation, as a litigation victim, could have its existing 
patients thawed out and annihilated. Indeed being sued costs money, and even 
if the cryonics organisation were to win, awarding the winner's cost to the 
loser is not guaranteed. I do not know what happens if the loser goes 
bankrupt -- maybe the winner still has to pay his own costs.

A lot of otherwise sound ideas have to be turned down by cryonics 
organisations for these reasons. It is a shame, as spin off business could 
reduce fees to cryonics patients, and improved public relations and 
marketing could save more lives.

But the world is not as we would like it, it is as it is.

-- 
Sincerely, John de Rivaz:  http://John.deRivaz.com for websites including
Cryonics Europe, Longevity Report, The Venturists, Porthtowan, Alec Harley
Reeves - inventor, Arthur Bowker - potter, de Rivaz genealogy,  Nomad .. and
more 

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