X-Message-Number: 30089
From: Kennita Watson <>
Subject: Press release stats for FDGD 2007
Date: Thu, 29 Nov 2007 15:18:13 -0800

I have my airline and hotel reservations for the
2008 Frozen Dead Guy Days (March 7-9).  I'm
looking forward to them, and of course anyone
interested is welcome to join me.  You might have
to stay in Boulder, though; when I called, I got
the last room in the (only) hotel in Nederland.

I'm working with the Festival chairperson to
repeal Nederland's anti-cryonics law, which as
written is also an anti-frozen-turkey law and an
anti-butterfly-collection law.  That may be an new
angle I can take for this year's press release.

BTW, the press release that I have done announcing
my attendance every year seems to have attracted
some attention, apparently none catastrophically
negative.  For the sake of full disclosure, this
is what PRWeb tells me I got for my $120 this year:

Reads  	 107,328  	This number tells you how many times your press  
release was accessed from our site and other distribution points  
where we have the ability to measure traffic. This number does not  
include the number of journalists who have received your release  
through email. In addition there are online distribution points that  
we currently have no ability to track. This number does include RSS  
measurements.

Estimated Pickup 	2,053 	This number estimates the number of times  
your press release was accessed by a consumer / media person. This  
does not tell you how many times your story appears on other  
websites, blogs, or in the media. It simply attempts to estimate  
interest in your release.

Prints 	6		This is the number of times that someone has printed your  
press release. We measure this by the number of times that the  
"printer friendly version" link is pressed. In reality, only a small  
percentage of users actually click this link before printing a release.

Forwards 	0 	This is the number of times that someone has forwarded  
your press release to a third party using the link on your press  
release.

PDF Downloads 	174 	The number of times your release was downloaded  
as a PDF document. PDF Downloads may be reflected in "Reads" and  
"Estimated Pickup" statistics.

I suppose one could call it $140, since the $20
Virtual University course on "How to Write a Press
Release" was probably responsible for some of the
readership.  Virtual University has a number of
other interesting courses, too -- http://vu.org .

Live long and prosper,
Kennita

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