X-Message-Number: 30126
From: 
Date: Wed, 12 Dec 2007 10:00:54 EST
Subject: golden futures

Robert Moore wrote:

>If  Seth Godin's analysis of modern marketing is correct, it seems to  follow
>that we should market cryonics as a possible ticket to a  glorious future:

>"You too may be able live in a shining city on the  hill, drinking wine from
>golden cups, laughing and playing with the  eternally youthful and beautiful
>people.  Give yourself a chance  to experience adventure climbing on Mars,
>luxury space-cruising the  rings of Saturn, flying in crystal domes on the
>hills of the moon."  Etc.


This was more or less the thrust of my second book, Man into Superman. It  

didn't work, my guess being that (1) most people don't want radical change, even
 if it is positive, and (2) the prospective customer still  needs to see it  
as plausible, and despite the popularity of science fiction, most people still 
 see it as fiction.
 
R.E.



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