X-Message-Number: 30147
References: <>
From: David Stodolsky <>
Subject: Re: golden futures
Date: Sun, 16 Dec 2007 19:03:13 +0100

On 12 Dec 2007, at 16:00,  wrote:

> Robert Moore wrote:
>
>> If  Seth Godin's analysis of modern marketing is correct, it seems  
>> to  follow
>> that we should market cryonics as a possible ticket to a  glorious  
>> future:
>
>> "You too may be able live in a shining city on the  hill, drinking  
>> wine from
>> golden cups, laughing and playing with the  eternally youthful and  
>> beautiful
>> people.  Give yourself a chance  to experience adventure climbing  
>> on Mars,
>> luxury space-cruising the  rings of Saturn, flying in crystal  
>> domes on the
>> hills of the moon."  Etc.
>
>
> This was more or less the thrust of my second book, Man into  
> Superman. It
> didn't work, my guess being that (1) most people don't want radical  
> change, even
>  if it is positive, and (2) the prospective customer still  needs  
> to see it
> as plausible, and despite the popularity of science fiction, most  
> people still
>  see it as fiction.

Innovations need to be imbedded in an organizational framework in  
order to spread. That requires correctly identifying what market you  
are in, which has been the flaw in cryonics marketing. The market for  
"cryonics" is tiny, but the market for "immortality" is enormous. As  
pointed out in some of the more extreme statements from proponents of  
Venturism, the churches are the main competitors.

 From intro marketing:
1. Learning about the business environment

Here are some of the questions you need to answer:

Who are your main competitors?
How do they position themselves?
What is their pricing structure?
What are the standard terms of business in your industry?
How do you compare against your competitors?


dss


David Stodolsky    Skype: davidstodolsky

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