X-Message-Number: 31219 Date: Tue, 02 Dec 2008 11:41:19 -0500 From: Subject: Re: The Cryonics society From Steve Bridge Re: Message #31218 Date: Tue, 2 Dec 2008 02:32:54 -0500 (EST) Subject: Re: Who or what is "the Cryonics Society"? From: David, I should point out that I received the same e-mail and was confused about it, thinking, "O.K., which group is this?" I was not much informed by going to the web site link, because it was very difficult on your web site to tell WHO was running it. No names under "contact the Cryonics Society", no names under the FAQ, no names under "About CS." In an area like cryonics, rife with the possibility of fraud and containing a few particularly odd characters that you would NOT want to send your money to, it is essential to have the real names of the leaders of an organization front and center. After about 15 minutes of clicking around the web site, I went to the News section. The first article quoted "CS Secretary David Pascal" ("ah, I know that name"); but nothing else until several pages down in News. there was an article "Cryonics Society wins Government Approval." First, that is a misleading headline. Winning tax-exempt status is not the same thing as the government "approving" what you doing. However, that article had the information I wanted. Nick Pavlica, Bruce Waugh, and David Pascal. I know nothing about Nick, but Bruce seems like an honest, thoughtful fellow. David is obviously bright and energetic, and his thoughts are very visible here on CryoNet. But why did I have to dig so hard to find those names? The rest of that information in the article should have been part of "About CS" and in the FAQ. In this world, your success is at least as tied to whether people trust you as to what you write. We can't decide about trust if your web site doesn't clearly tell us who you are. Steve Bridge Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=31219