X-Message-Number: 31219
Date: Tue, 02 Dec 2008 11:41:19 -0500
From: 
Subject: Re: The Cryonics society

From Steve Bridge

Re: Message #31218
Date: Tue, 2 Dec 2008 02:32:54 -0500 (EST)
Subject: Re: Who or what is "the Cryonics Society"?
From: 


David, I should point out that I received the same e-mail and was confused about
it, thinking, "O.K., which group is this?"


I was not much informed by going to the web site link, because it was very 
difficult on your web site to tell WHO was running it.  No names under "contact 
the Cryonics Society", no names under the FAQ, no names under "About CS."


In an area like cryonics, rife with the possibility of fraud and containing a 
few particularly odd characters that you would NOT want to send your money to, 
it is essential to have the real names of the leaders of an organization front 
and center.


After about 15 minutes of clicking around the web site, I went to the News 
section.  The first article quoted "CS Secretary David Pascal" ("ah, I know that
name"); but nothing else until several pages down in News.  there was an 
article "Cryonics Society wins Government Approval."


First, that is a misleading headline.  Winning tax-exempt status is not the same
thing as the government "approving" what you doing.


However, that article had the information I wanted.  Nick Pavlica, Bruce Waugh, 
and David Pascal.  I know nothing about Nick, but Bruce seems like an honest, 
thoughtful fellow.  David is obviously bright and energetic, and his thoughts 
are very visible here on CryoNet.  But why did I have to dig so hard to find 
those names?


The rest of that information in the article should have been part of "About CS" 
and in the FAQ.  


In this world, your success is at least as tied to whether people trust you as 
to what you write.  We can't decide about trust if your web site doesn't clearly
tell us who you are.

Steve Bridge

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