X-Message-Number: 31601 From: David Stodolsky <> Subject: Needs for belonging, self-expression, and a participant role ... Date: Mon, 13 Apr 2009 13:03:50 +0200 It appears that the post-WWII generation has a different value orientation than earlier generations. The result is increasing needs for belonging, self-expression, and a participant role. This suggests that my proposal for a group-oriented marketing strategy for cryonics will be more effective with this generation than the with the earlier individualistic survival oriented one. http://www.worldvaluessurvey.com/Upload/5_globaliza.pdf During the period since World War II, advanced industrial societies have attained much higher real-income levels than ever before in history. Coupled with the emergence of the welfare state, this has brought about an historically unprecedented situation: Most of their popu- lation does not live under conditions of hunger and economic insecurity. This has led to a gradual shift in which needs for belonging, self- expression, and a participant role in society became more prominent. Ronald Inglehart. (1999). Globalization and Postmodern Values. The Washington Quarterly . 23:1 pp. 215-228. dss David Stodolsky Skype: davidstodolsky Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=31601