X-Message-Number: 32655
From: Dani Kollin <>
Subject: Re: CryoNet #32644
Date: Tue, 22 Jun 2010 20:26:44 -0700
References: <>

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>
> Message #32644
> Subject: Re: Religion & Cryonics
> From: David Stodolsky <>
> Date: Sun, 20 Jun 2010 17:01:46 +0200
> References: <>
>
As a marketing copywriter I couldn't agree with David more. We can
stand on principle and use the "most accurate" (my quotes) definitions
that cyronics has to offer or we can use the tool that marketers have
used to great effect for centuries - words that work to sell their
products most effectively. This doesn't imply duplicity as per David
Ogilvy's great maxim, "nothing will kill a product faster than good
advertising." What it does do is recognize people's innate comfort
with certain words and images and uses those words and images to best
sell _our_ product - cryonics.

Dani Kollin

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