X-Message-Number: 32780
Subject: Re: Oberon's proposal to stimulate cryonics research 
From: David Stodolsky <>
Date: Thu, 19 Aug 2010 11:46:21 +0200
References: <>

On 19 Aug 2010, at 11:00 AM, CryoNet wrote:
> 
> 
> But there must be activities that only a tiny minority **want** to do, 
> however well publicised they are.


The question assumes that 'wants', termed 'preferences', in economic theory, are
a given, that is, a starting point for analysis, choice, public policy, etc. 
However, Arrow's Theorem  showed that this leads to a paradox. Experimental 
evidence also shows that 'preferences' can change rapidly in a seemingly 
arbitrary way. For example, show a man a picture of an attractive woman and his 
preference for risk taking is dramatically increased. Unfortunately, none of 
these findings have led to a change in the economic theories and policies which 
are based upon this faulty assumption. This is one source of the economic and 
social instability we currently see in advanced capitalist economies.

Therefore, I stated:


> Understanding the cultural forces that make some of them into a majority 
activity is what needs to be done.

> 

> Social movement theory is the current rage in marketing and I have suggested 
we also consider it.


Cultural frameworks are what determine 'wants' and social movement theory is one
way to explain how changes in society take place.


So, while cryonics has been successfully publicized, this has led to little 
change in sign ups. That requires a process of cultural change, which means a 
totally different approach.


dss

David Stodolsky
  Skype: davidstodolsky

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