X-Message-Number: 32995
Subject: Re: CryoNet #32983 - #32985 [Gerald Monroe]
From: David Stodolsky <>
Date: Wed, 27 Oct 2010 21:53:31 +0200
References: <>

On 27 Oct 2010, at 11:00 AM, CryoNet wrote:

> Any rational billionaire would be on this in a heartbeat.  Nothing else
> makes any sense from a rational view.  What irrational reasons are
> preventing this from happening?


First, the idea that this is a predominantly rational process should be 
dismissed. Except for atheists, the balancing of costs vs. benefits will never 
occur. The person will have an emotional response to any thought related to 
their own death and that will suppress any further consideration. My reanalysis 
of the Badger data posted here earlier explains this in detail. The conclusion 
was that current marketing targets atheist millionaires.


We also know that existential concerns are resolved in middle age. Since wealth 
tends to increase with age, it is likely that many billionaires have already 
made up their minds on the issue. 


Second, the individual-oriented marketing strategy fails to take into account 
what guides most people's decisionmaking process in this area. The approach 
fails to deal with the relational objections - loss of friends and family, etc.-
and doesn't consider the role of sub(culture) in influencing decisions of this 
type. 


Finally, many believe in overpopulation, global warming, energy and resource 
shortages, etc. and feel that it would be immoral not to 'make room' for the new
generation. 



So, there are several factors that can account for the seeming irrationality of 
the rich. 


dss


David Stodolsky
  Skype: davidstodolsky

Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=32995