X-Message-Number: 33358 From: Date: Sat, 26 Feb 2011 07:44:51 EST Subject: What to Do and Some of How to Do It Content-Language: en First, thanks to Kennita , Mark and Gerald for their posts. Mark asked me essentially the same question on Chronosphere a few days ago, namely "If someone invented cryonics now as a new idea, how would he or she present it based on current science, technology and thinking about "the future," instead of employing paleofuturism from the 1960's through the 1980's, including Drexler's "nanotechnology" mirage and talk about the "space age"? It's a good question, and it's central to what I, and a few others, am trying to do to "reboot" cryonics. So, I invite you to participate in that discussion, and these efforts. I feel fairly confident solid action will flow from them. Some of that discussion is appropriate in "public" forums, such as Cryonet, but much of it isn't. One sure and certain answer to Mark's question about "what would s/he do differently, if starting cryonics today would be to have the minimum possible to do with the media, and where we do interact with them, it be in a highly controlled manner. There are many reasons for this, but I'll only deal with a couple here - principally because they came up in private correspondence a few days ago, and they highlight a couple serious problems with media interaction. While the Dora Kent and DHS crises were winding down, Thomas Donaldson was diagnosed with a Grade III astrocytoma - an almost invariably lethal diagnosis. I honestly do not know whose idea it was to litigate Thomas' right to enter cryopreservation before medico-legal death was pronounced, but the Donaldson (TKD) case would turn out to be a significant factor in the degradation of Alcor's focus, and health as a cryonics organization. TKD was a very good man - quirky, eccentric, and often obstinate - but a good man, and a decent man. Some of his ideas are truly beautiful, and he has had a lasting impact on cryonics. Unfortunately, (at least from my point of view) the lawsuit against the Attorney General (AG) was ill timed, foolish, costly AND a sign of hubris. To be frank, it was ridiculous to think we could have prevailed, and it was a symptom of over-confidence after the Dora Kent legal victories. I was opposed to the TKD legal action from the start, and I fought it tooth and nail, *until the decision was taken to pursue it.* After that, I did what I was obligated to do; and that was to support it, and to work for it without reservation. The legal action against the AG wasn't immoral, it was just ill considered - so I could work for it without any conflicts or hesitations - and it *was* clearly the desire of the vast majority of Alcor members and management. I know this to be so, because I 'forced' it to a vote at public meeting held in Dick Jones' former home in Toluca Lake, shortly before its sale. Aside from proving financially damaging, and contributing to the destruction of a critical (IMO) safety financial measure called the " 10% Rule," it caused a deep and permanent schism between TKD and his wife Cath , and me, and it significantly further eroded trust between Jerry Leaf and I. During the case there were several damaging leaks of information that could only have come from our lawyers' office, or from inside Alcor. Jerry rightly, in my opinion, concluded that they came from inside Alcor; and he then wrongly concluded they were from me. They were not. The cost was astronomical: ~$250,000; and many of the members who supposedly so badly wanted the litigation against the AG, turned out to be quite unwilling, or unable, to pay for it. As a consequence, the money came out of the Dick Jones bequest. And that helped to establish a pattern of behavior that caused Alcor to become disconnected from careful husbandry of its resources, and *from feedback.* Because the TKD litigation garnered immense media attention, it was seen by many in Alcor as having been a GOOD THING. No one asked how many new members were recruited, or how many good people flowed into the organization as a result. All they saw were the lights, the cameras, the reporters and themselves on TV and in the newspapers. A number of people in Alcor management came to believe that this kind of superficial attention could actually sell cryonics to the public on a large scale. And in truth, a few new members were recruited. But at what cost in money, and more importantly, at what cost in time and focus on the core job of a cryonics organization: doing patient care well and working to improve its quality and the security of patient storage? One of the many things Jerry Leaf and I had in common was a general loathing of the "mass media." In one of the more eloquent and emotional things Jerry wrote, "Science Monkeys and the Media," he laid out his contempt for that kind of journalism. I should point out that by today's standards, with the demise of the much of the culture of responsibility and source/fact checking in the print media, the media were of the 1980s were paragons of responsibility compared to what passes for journalism today. If you look at the growth numbers for Alcor during the period of low to no media activity, you will see that that was when the growth rate was the highest - and what' s more, it was when Alcor was attracting the kind of people that both it as an organization, and cryonics in general really needed; bright, enthusiastic and deeply committed young people. Impressively, of that group of bright young activists I know of only one who is not still signed up and active to some degree in cryonics, and that is Mike Price, in the UK. The strategy then was to communicate with that segment of the world that was capable of hearing our message, and to do in a way that made it clear that we were serious, competent and had a very material chance of affecting real change and actually making cryonics work. With all due respect, you can' t do this with a "book" or any other single change or "tweak" to our public interface. It has to be done by actions that speak to every aspect of the operation. And there has to be a credible and well run "nucleating site" an organization that serves as an example and as a mentoring institution to create and sustain the culture of competence, dedication and responsibility that is required to make cryonics viable. And so I tell you a mystery, if there was never another media article about cryonics (not that that will happen) we would be vastly better off, and progress and growth would be vastly more rapid. Why? Because as it stands now, we are spending really damaging amounts of time and effort trying to send out our message to the world through wooden dummies - like an incompetent and spastic ventriloquist. When each cynical, mocking or just plain garbled -up article, electronic media news story, book or blog post appears, everyone feels this warm glow and sense of accomplishment that, "we got our message out." Well, there is an old saying in the public relations business that goes, "The only thing worse than no reputation, is a bad one." It is at once sad and amusing to see some well intentioned cryonicists worried about our being seen as a cult. Well, newsflash, we ARE seen as a cult right now, and far worse. The overall public attitude towards cryonics is poor and deteriorating (I'll have more to say on this on Chronosphere where this post will be expanded upon). Our numbers and resources are so small that they cannot have success without single minded focus on what's important, free from circus act distractions. And what's important is to establish high quality technical care for ourselves, stop the truly unbelievable premature dying going on as a result of largely preventable illnesses, rapidly advance research to improve the quality of cryopreservation, and thus shorten our "tank time," develop robust and hardened facilities for long term care that are realistic, affordable, and that provide a high level of physical and other protection for our patients in times that are almost guaranteed to be increasingly unstable, turbulent and dangerous, and finally, to establish teaching and mentoring facilities that will produce people of technical, ethical and moral excellence. Do that, and we'll have more people beating a path to our door, and remaining as lifelong contributing members and supporters, than we could "recruit " with decades of media attention managed by the most skillful PR firm on the planet. Finally, there are the pit vipers like Melody Maxim. This disturbed and pathetic woman has her own private e-space where she can and does post her hateful rants and pursue her continued use of fraud and force against cryonics. Her false accusations, thoroughly rebutted, are never acknowledged by her as having been in error. Her bizarre and ludicrous claims that cryonics has not interacted with perfusion science and "Board Certified" perfusionists, have been shown to be patently false, and her lack of understanding of fundamental principles in physiology and in finding the real technical errors in cryopatient care, glaring highlight her own substantial intellectual shortcomings. No one, absolutely no one in cryonics, has ever used the word "surgeon" to imply that they were physicians, licensed or otherwise, and in fact all have gone out of their way to be clear about their qualifications, or lack thereof. And of course, the regulatory apparatus cannot have it both ways: they say our patients are CORPSES, and it is therefore not possible to be practicing medicine on them. For myself, I'm happy to rechristen the position of the person who incises, cannulates or otherwise dissects the tissues of cryonics patients if there is any serious misapprehension that the use of the word "surgeon" in cryonics procedures is causing members and patients to believe that Board Certified MDs are carrying out these procedures. Of course, sometimes it is the case that such certified and licensed professions are doing the job. But no matter, I don't believe this is a serious issue, and if it is, well this is one place to ask. So, I'll do that forthwith: "Are there any cryonicists out there who believe that the personnel carrying out cannulation, craniotomies and other "surgical" procedures are Board Certified Surgeons?" and " Do any of you who have signed up for cryonics feel you were mislead in this regard?" Maxim is a spiteful, hate filled creature with no respect for the truth. She has established her own secret forum from which to dispense her venom. She is not welcome here, and I urge that powers that be in Cryonet to show her the door forthwith, with no concern whatsoever that it slams her in the fanny on her way out. THAT is as good a place as any to start in regaining our self respect, and to act to properly defend cryonics. Stop listening to such drivel and start focusing on setting our house in order with the help of those who sincerely want to be of assistance. Mike Darwin Content-Type: text/html; charset="UTF-8" [ AUTOMATICALLY SKIPPING HTML ENCODING! ] Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=33358