X-Message-Number: 7099 From: (Randy) Subject: SCI.CRYONICS Learning Channel Cryonics Show Date: Sat, 02 Nov 1996 05:29:30 GMT SCI.CRYONICS Learning Channel Cryonics Show Just watched a Learning Channel show on cryonics. The first 15 minutes were devoted to mummification and a company in Utah that will mummify clients. Cryonics was presented as the latest manifestation of man's desire to beat death, with Egyptian mummification as the original manifestation of this desire. The last 15 minutes was given over to a non-critical, non-technical exposition of cryonics philosophy and operations. Alcor was the only company mentioned. People interviewed were Steve Bridge, Tanya Jones, and Mark Muhlestein and his family, all of whom were quite effective and well-spoken, I thought. The interview with Muhlestein's family was a nice touch, and good public relations/advertising strategy as well. Mark's teenage son was shown signing up for suspension and interviewed briefly as well. If current advertising industry strategies are anything to go by, then we can be assured that youth is indeed an effective advertising force. Video footage consisted largely of footage of the Alcor suspension team driving in the ambulance, wheeling gurneys around, and some of what appeared to be an actual suspension. There were a number of shots of the Alcor storage facilities and large dewars; most of these shots were filmed from the floor up, focusing on the large dewars, with what appeared to be a bluish-purple background lighting, with a spooky synthesizer track playing in the background. Randy Smith Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=7099