X-Message-Number: 8843 Date: Tue, 25 Nov 1997 14:34:39 -0800 (PST) From: Doug Skrecky <> Subject: final edition of magazine database Magazine database for cryonet subscribers: Respondants: 12 Analog: 1 Art & Auction: 1 California Technology Stock Letter: 1 Canadian Cryonics News: 2 Consumer's Reports: 1 Cryonics: 6 Discover: 4 Economist: 1 Electronics: 1 Electronics World: 1 Fantasy & Science Fiction: 1 Forbes: 1 Fortune: 1 Health & Healing: 1 Heavy Metal: 1 Immortalist: 6 Liberty: 1 Life Extension: 4 Longevity: 1 Longveity Report: 1 Men's Health: 1 Mother Earth News: 2 Money: 1 Nanotechnology: 1 National Geographic: 2 Newsweek: 3 New Scientist: 1 New Yorker: 2 Nutrition News: 1 PC Direct: 1 PC Guide: 1 Periastron: 3 Popular Science: 1 Prevention: 1 Reader's Digest: 1 Science News: 5 Scientific American: 5 Skeptic: 1 Skeptical Inquirer: 2 Smart Drug News: 1 Technivest: 1 Television Servicing: 1 The Financial Times: 1 The Freeman: 1 Time: 1 Whole Earth Access: 1 Wired: 1 Wireless World: 1 Writer's Digest: 1 Neglecting the cryonics magazines, the two leaders thus far are Science News and Scientific American, which are tied at 5 votes each. Discover and Life Extension are tied for third place with 4 votes each. It is remarkable that all 4 of these magazines have a heavy science component, suggesting that cryonet subscribers can be distinguished from nonsubscribers by a liking for scientific news. Since the funds applied to ads would effectively be buying the number of votes for whatever the ads cost, the cost of the ads themselves becomes a prime consideration in evaluating a medium. I inquired how much a full page ad for 1 year would cost at minimum for the top 4 magazines. I could not get a quote from Life Extension, but the answers I recieved from the other 3 magazines revealed a clear winner. MAGAZINE VOTES AD COST (AD COST PER VOTE) Discover: 4 $3,495 $873 Science News: 5 $308,516 $61,703 Scientific American 5 $235,800 $47,160 The best value medium, by a significant margin is Discover magazine. Indeed the margin is so vast, that I asked again whether the quoted price was for a full year, or just one month. I was told it was the former. An additional advantage for Discover is that it has a low cost classified ad section, which might be useful for inexpensive testing of the usefulness of magazine advertising. If Discover does not prove to be profitable, then I doubt that any paid magazine advertising would be worthwhile. Monthly circulation of Discover is about 1.5 million. Rate This Message: http://www.cryonet.org/cgi-bin/rate.cgi?msg=8843