X-Message-Number: 903
Date: 14 Jun 92 15:12:17 EDT
From: Thomas Donaldson <>
Subject: Re: cryonics: #901 - #902

Commends to David about publicity:

There is a problem here that you should know about. For a long time
cryonics has actually got lots of publicity. And (although it's often
negative) it HAS helped people find us.

At the same time, we've been watching to find out just who gets attracted
to cryonics and why. That is one reason we have cryonics on the net, in
fact: the net is a source of members. And there are other sources too,
each of which we've tried to access.

Cryonics has been a difficult case. Fundamentally, although I don't want
to knock you back, you're dealing with people who have tried everything
conceivable to market their ideas --- only to see most of these attempts
fail, for reasons we doubt very much have to do with the practical 
possibility of cryonics. At one time (many years ago!) I personally 
actually tried consulting a PR Consultant. That didn't help, except to
waste some money. (Sure, I know there are lots of reasons why it might
not have worked, beginning with fraud and ending with the incomprehension
of the PR man for what we were tryng to say). 

So if you want to try again, that's fine. But I hope you also understand
2 things: we've been systematically trying to find the best markets since
1968 or before, and previous attempts at PR haven't worked (for unknown
reasons).
			Best
				Thomas Donaldson

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