X-Message-Number: 9136
From: 
Date: Mon, 9 Feb 1998 10:41:59 EST
Subject: Halperin link

Thanks to Jim Halperin for his gracious offer yesterday to link THE PROSPECT
OF IMMORTALITY (upcoming on the Cryonics Institute site) to his FIRST IMMORTAL
site. Of course we reciprocate.

We are also willing, in general, to link our site to those of "competitors."
Perhaps we can liken this to the common commercial practice of having several
auto dealers on the same block, or several diamond dealers in the same
district. If the prospective "customer" is exposed to several pitches for the
same or a similar product, he may be more inclined to buy from SOMEONE. In
some cases, the psychology then becomes not "Should I buy?" but "From whom
should I buy?"

Robert Ettinger
Cryonics Institute
Immortalist Society
http://www.cryonics.org

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