X-Message-Number: 8820
Date: Fri, 21 Nov 1997 00:14:01 -0800 (PST)
From: Doug Skrecky <>
Subject: magasine survey update

   Magasine database for cryonet subscribers:

  Respondants: 10

  Analog: 1
  Canadian Cryonics News: 1
  Cryonics: 4
  Discover: 4
  Economist: 1
  Fantasy & Science Fiction: 1
  Health & Healing: 1
  Heavy Metal: 1
  Immortalist: 5
  Liberty: 1
  Life Extension: 3
  Mother Earth News: 2
  Money: 1
  Nanotechnology: 1
  National Geographic: 2
  Newsweek: 2
  New Yorker: 1
  Nutrition News: 1
  Periastron: 2
  Popular Science: 1
  Science News: 5
  Scientific American: 5
  Skeptical Inquirer: 1
  Smart Drug News: 1
  The Freeman: 1
  Whole Earth Access: 1

    Neglecting the cryonics magasines, the two leaders thus far are
 Science News and Scientific American, which are tied at 5 votes each.
 Discover is in third place with 4 votes, and Life Extension is in fourth
 place with 3 votes. It is remarkable that all 4 of these magasines have a
 heavy science component, suggesting that cryonet subscribers can be
 distinguished from nonsubscribers by a liking for scientific news.
    Since the funds applied to ads would effectively be buying the number
 of votes for whatever the ads cost, the cost of the ads themselves
 becomes a prime consideration as a tie breaker. I will make inquiries
 about the cost of placing ads in Discover, Life Extension, Science News &
 Scientific American to see which offers the best value for money.

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