X-Message-Number: 8843
Date: Tue, 25 Nov 1997 14:34:39 -0800 (PST)
From: Doug Skrecky <>
Subject: final edition of magazine database

   Magazine database for cryonet subscribers:

  Respondants: 12

  Analog: 1
  Art & Auction: 1
  California Technology Stock Letter: 1
  Canadian Cryonics News: 2
  Consumer's Reports: 1
  Cryonics: 6
  Discover: 4
  Economist: 1
  Electronics: 1
  Electronics World: 1
  Fantasy & Science Fiction: 1
  Forbes: 1
  Fortune: 1
  Health & Healing: 1
  Heavy Metal: 1
  Immortalist: 6
  Liberty: 1
  Life Extension: 4
  Longevity: 1
  Longveity Report: 1
  Men's Health: 1
  Mother Earth News: 2
  Money: 1
  Nanotechnology: 1
  National Geographic: 2
  Newsweek: 3
  New Scientist: 1
  New Yorker: 2
  Nutrition News: 1
  PC Direct: 1
  PC Guide: 1
  Periastron: 3
  Popular Science: 1
  Prevention: 1
  Reader's Digest: 1
  Science News: 5
  Scientific American: 5
  Skeptic: 1
  Skeptical Inquirer: 2
  Smart Drug News: 1
  Technivest: 1
  Television Servicing: 1
  The Financial Times: 1
  The Freeman: 1
  Time: 1
  Whole Earth Access: 1
  Wired: 1
  Wireless World: 1
  Writer's Digest: 1

    Neglecting the cryonics magazines, the two leaders thus far are
 Science News and Scientific American, which are tied at 5 votes each.
 Discover and Life Extension are tied for third place with 4 votes each.
 It is remarkable that all 4 of these magazines have a heavy science
 component, suggesting that cryonet subscribers can be distinguished from
 nonsubscribers by a liking for scientific news.
    Since the funds applied to ads would effectively be buying the number
 of votes for whatever the ads cost, the cost of the ads themselves
 becomes a prime consideration in evaluating a medium. I inquired how much
 a full page ad for 1 year would cost at minimum for the top 4 magazines.
 I could not get a quote from Life Extension, but the answers I recieved
 from the other 3 magazines revealed a clear winner.

 MAGAZINE             VOTES  AD COST  (AD COST PER VOTE)
 Discover:              4      $3,495          $873
 Science News:          5    $308,516       $61,703
 Scientific American    5    $235,800       $47,160

   The best value medium, by a significant margin is Discover magazine.
 Indeed the margin is so vast, that I asked again whether the quoted price
 was for a full year, or just one month. I was told it was the former.
   An additional advantage for Discover is that it has a low cost
 classified ad section, which might be useful for inexpensive testing of
 the usefulness of magazine advertising. If Discover does not prove to be
 profitable, then I doubt that any paid magazine advertising would be
 worthwhile. Monthly circulation of Discover is about 1.5 million.

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